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Behaviour, books and research · 19 October 2026

Why stress changes the habits we fall back on

Knowing what you want to do and being able to act on it under pressure are different problems.

Billy Craig, Controlling Intuitive Appetite — The biology of hunger.

Research discussion with excerpts from Billy Craig’s books. Practical examples and EPK proposals are interpretations, not results of an EPK clinical trial.

Before blaming the decision

A person can make a clear plan in a quiet moment and struggle to follow it during a demanding day. Calling that inconsistency tells us what happened, but gives little explanation. We need to ask what changed between making the plan and trying to use it.

From Controlling Intuitive Appetite

Billy Craig, Controlling Intuitive Appetite — The biology of hunger.

The biology matters because it makes clear that eating is not only a decision issued by a detached mind. The person making the decision is a body, with signals, memories, habits and needs. A workable approach to consistency should support that person rather than demand that they rise above being human.

What the experiment tested

Schwabe and Wolf exposed participants to a socially evaluated cold-water stress task or a warm-water control before learning actions associated with food rewards. After one reward was devalued by eating that food to satiety, stressed participants were less sensitive to the change in its value. The experiment recruited 80 students; 13 were excluded from further analyses because of food preferences. [1]

This is a specific laboratory meaning of habit: responding despite a changed outcome value. It is not a demonstration that every difficult day causes overeating or that people lose all choice under stress. Participants currently dieting were excluded. [1]

Build a routine that can survive an ordinary day

Consider an illustrative working day in which lunch depends on finding spare time. When the schedule becomes crowded, the plan has no dependable place to happen. Preparing food and agreeing a workable break changes the conditions of the choice. It does not require explaining every missed meal as a stress-hormone effect.

Habits can be helpful as well as unhelpful. Having familiar food available may reduce decisions at a difficult moment. A routine should also remain flexible enough to respond to illness, appetite and changing circumstances. The aim is dependability, not obedience to a rule regardless of its consequences.

A question for EPK

EPK means Energy per Kilogram. Its behavioural ambition can be tested separately from its numerical energy estimates: does a fuelling plan remain manageable when life becomes demanding? A study could record stress, missed meals, hunger and departures from the plan, alongside reasons for those departures.

The experiment does not validate an EPK calorie target. It encourages us to investigate the person’s circumstances before turning difficulty into a judgement about character.

Behaviour and the conditions for consistency

Research and guidance

Explore more studies in the research library.

  1. Schwabe L, Wolf OT. Stress prompts habit behavior in humans. Journal of Neuroscience. 2009;29:7191–7198.

Related working papers

Read the relevant PDFs: EPK–001 to 007 are the revised version 1.2 papers; EPK–008 to 010 are version 1.0 supplements. Earlier PDFs and DOI records remain on the paper archive.